Airship Acquires Sms Commerce Company Replybuy <TRUSTED>

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year.

Shifted from one-way "blasts" to personalized, one-to-one customer conversations. Airship acquires SMS commerce company ReplyBuy

ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering. This move followed a string of strategic acquisitions

The acquisition marked Airship’s official expansion beyond traditional customer engagement into . By absorbing ReplyBuy’s technology, Airship enabled its clients to conduct full end-to-end transactions—including payments—entirely within an SMS chat thread. Key Details of the Deal CEO Brandon O’Halloran transitioned to General Manager of

Automated syncing of conversational histories with major CRM platforms.

Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions:

Airship planned to extend these payment and commerce features beyond SMS to other channels like push notifications and email.