: Even for "free" devices, customers must pay taxes on the full retail price of both phones at the time of sale.
To qualify for a BOGO offer, AT&T historically implemented rigorous criteria: at&t buy one get one free deal
Critics often label these deals as a "liquidity trap" due to the 36-month commitment. : Even for "free" devices, customers must pay
: Each device typically incurs a $30–$45 activation or upgrade fee . : Even for "free" devices
: While BOGO deals were powerful tools for adding new lines (acquisition), trade-ins allow AT&T to lock existing customers into new 36-month cycles (retention). Consumer Considerations & Pitfalls