The title "Güm Güm" mimics a racing heart. The lyrics mention feeling like a heart is being "torn from the chest" ( Göğsümden ama kalbimi söküyor ).
A unique feature of the song is the repetitive chant: "Shante caya guru caya guru Ganesha," which translates to "Peace, Victory, Teacher, Lord Ganesha". This added a mystical, world-music vibe to an otherwise standard pop track. Music Video ayse_hatun_onal_gum_gum_ft_onurr
Gürsel Çelik, known for his high-energy electronic arrangements. The title "Güm Güm" mimics a racing heart
Directed by Tamer Aydoğdu, the music video features high-fashion aesthetics and dynamic choreography. It emphasizes Ayşe Hatun Önal’s background as a former Miss Turkey and fashion model, using stylized lighting and rapid editing to match the song's 128 BPM tempo. This added a mystical, world-music vibe to an
Due to its club popularity, several official and unofficial remixes were released: Ayse Hatun Onal - Gum Gum ft. Onurr(Ilkay Sencan Remix)
The song was developed by a team of prominent Turkish pop hitmakers: Alper Narman and Onur Özdemir (Onurr).
