The visuals were directed by , known for his work with Kendrick Lamar and Doja Cat, and co-written by Bakar himself.

The official music video for "The Mission" by Bakar , released in August 2021, serves as a cinematic exploration of heritage, generational wealth, and the immigrant experience in Britain.

It heavily utilizes flags and specific color palettes that Bakar describes as a reclamation of his Islamic faith for a new, progressive generation. Some viewers interpret certain symbols as metaphors for racism or a response to contemporary social movements in the UK.

The video features a Middle Eastern desert-like aesthetic, which critics suggest acts as a backdrop for exploring Bakar's Yemeni and Tanzanian heritage.