: Building custom tech only when it provides a unique market advantage over rivals [14, 30]. 📅 Leadership Timeline Key Focus Area Neal Sample (2025–Present) EVP, Chief Digital & Tech Officer AI, Data, and Platform Engineering [11] Brian Tilzer (2018–2025) Chief Digital & Tech Officer Digital Transformation and App Growth [19] Neville Roberts (Former) CIO International Standardizing global information systems [1] Bob Willett (Former) CIO & CEO International Early customer-centricity and revenue-generating IT [1, 22]
: Establishing a tech hub in Bangalore, India, to support worldwide engineering [11]. 3. The "Build vs. Buy" Shift best buy cio
: Developing high-tech tools to support over 100 million loyalty members [20]. 🚀 Key Initiatives & Technology Strategy : Building custom tech only when it provides
💡 : Best Buy treats "Tech Complexity" as an opportunity. As home electronics get harder to set up (IoT), the technology team builds the infrastructure that makes Geek Squad the "CIO of the Home" for regular customers [2]. If you'd like to dive deeper into Best Buy's tech strategy: The "Build vs
: Using AI for hyper-personalized shopping on the Best Buy app [12, 20].
: Integrating technology to help field agents provide better in-home service [2, 13].