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Retailers use BOGO deals to achieve several business goals without significantly damaging profit margins.

: Shoppers often prefer a "free" second item over a 50% discount on two items, even when the math is identical. The word "free" triggers positive emotional responses and reduces the "pain of paying". buy 1 get 1 free clothes

The primary driver behind BOGO success is the , where consumers experience irrational excitement when an item is offered at no cost. Retailers use BOGO deals to achieve several business

: These promotions are typically time-limited, creating a "Fear of Missing Out" (FOMO) that encourages immediate impulse purchases. 2. Retailer Objectives and Profitability buy 1 get 1 free clothes