Buy Buy Baby App Now

: Reports of the app freezing or requiring multiple restarts during the search process.

As of April 2026, the mobile app is active and under the ownership of Beyond, Inc. (formerly Overstock.com), following its acquisition of the brand's global rights in early 2025 . The app currently functions as a central component of the brand's "digital-first" strategy, supporting both online sales and the remaining physical store locations. App Availability & Maintenance

: Many users appreciate the convenience of managing large registries on the go and the ease of accessing digital coupons in-store.