Patriotism as a Data Point: Deconstructing the Cars.com American-Made Index (AMI) Richard Swerdlow: The Global Internet Real Estate Developer
The "Information Oriented Shopping" behavior: why 94% of buyers now research online first. buy cars com
Historically, buyers visited five dealerships before buying; now, they visit one. This paper examines how online transparency has shifted the "moment of trust" from the physical handshake to the digital interface. Key Discussion Points: Patriotism as a Data Point: Deconstructing the Cars
Digital Trust and the Erosion of the Showroom: How Online Research Changed the Consumer Journey buyers visited five dealerships before buying
Comparison of gross margins (approx. 67%) against traditional capital-intensive dealerships. 2. The Psychology of the "One-Visit" Purchase