In the UK, "buy my house now" refers to the sector, where firms offer immediate cash purchases, typically at a discount to market value. While this offers speed and certainty, it is a largely unregulated market with significant risks for vulnerable sellers. Key Market Findings
: Sellers typically receive 10% to 25% less than market value. In extreme cases, investigators found price drops of up to 53% on initial offers.
: Inducing sellers into long-term contracts that prevent them from selling to anyone else, often with high exit fees. Current Regulation and Reform (2025-2026)