: It allowed dealers to move two pieces of "stagnant metal"—often a sedan and a large SUV—off the lot simultaneously.
: A customer would be required to buy a high-margin, fully loaded vehicle, such as a large SUV, at full manufacturer’s suggested retail price (MSRP). buy one car get one free 2017
: Giving away small, fuel-efficient cars helped manufacturers offset the environmental impact of their high-emission SUVs in official sales figures. : It allowed dealers to move two pieces