Users on Zillow are often actively looking to buy or sell.
The algorithm surfaces agent profiles more frequently in searches if they have complete, consistent information and high review counts. Strategic Considerations buying leads on zillow
Zillow's AI monitors connection calls for these three pillars. Agents maintaining an 80%+ ALM rate are prioritized for future high-intent leads. Users on Zillow are often actively looking to buy or sell
Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices. Agents maintaining an 80%+ ALM rate are prioritized
Buying leads on Zillow primarily occurs through the program, where real estate agents pay to appear on property listings in specific zip codes . When a user clicks "Request a Tour" or "Contact Agent" on a listing, that lead is routed to a Premier Agent rather than necessarily the listing agent. Core Lead Acquisition Models