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: Typical for low-cost, daily items like milk or salt. Decisions are made with minimal thought or brand loyalty, often driven purely by routine and convenience.

: Happens when consumers are highly involved in a purchase but see little difference between brands (e.g., buying a mattress). To avoid "buyer's remorse," they may seek post-purchase validation from friends or reviews.

Several internal and external factors drive these recurring behaviors: Analyzing Consumer Buying Patterns: The All-New Guide

: Occurs with expensive, infrequent, or high-risk purchases like a luxury car or a home. Consumers are highly involved and conduct extensive research to compare significant brand differences.

Marketers categorize most purchasing decisions into four distinct types based on the level of consumer involvement and the perceived differences between brands:

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Ryan Tseko

Andres Fischborn

Director of Investor Relations

Andres Fischborn is the Director of Investor Relations at Cardone Capital, he has been a core member of the team since 2019. Over his 7-year tenure, Andres has played a key role in supporting the firm’s capital-raising efforts, investor communications, and day-to-day operations leading the investor relations department. Andres has contributed to Cardone Capital’s broader mission to democratize access to institutional-grade real estate. During his time with the firm, Cardone Capital has raised over $1.9 billion from nearly 20,000 investors across its real estate funds. Known for his commitment to investor experience and compliance, Andres helps ensure clear communication and consistent support throughout the investment process. Prior to joining Cardone Capital, he was a financial services representative at MassMutual. Andres holds dual Bachelor of Science degrees in Accounting and Finance from Florida State University.
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Buying Patterns In Marketing May 2026

: Typical for low-cost, daily items like milk or salt. Decisions are made with minimal thought or brand loyalty, often driven purely by routine and convenience.

: Happens when consumers are highly involved in a purchase but see little difference between brands (e.g., buying a mattress). To avoid "buyer's remorse," they may seek post-purchase validation from friends or reviews.

Several internal and external factors drive these recurring behaviors: Analyzing Consumer Buying Patterns: The All-New Guide

: Occurs with expensive, infrequent, or high-risk purchases like a luxury car or a home. Consumers are highly involved and conduct extensive research to compare significant brand differences.

Marketers categorize most purchasing decisions into four distinct types based on the level of consumer involvement and the perceived differences between brands:

Ryan Tseko

Ryan Tseko

Executive Vice President

Serves as the Executive Vice President of Cardone Capital, a real estate investment firm with over $5 billion in assets under management, including 14,600 multifamily units and 500,000 square feet of commercial office space. Since joining the firm, Mr. Tseko has played a pivotal role in capital formation, acquisitions, and portfolio strategy—helping raise over $1.9 billion from approximately 20,000 investors. He oversees debt structuring, underwriting, investor relations, and capital markets activity across the firm’s national platform. Mr. Tseko brings a disciplined, analytical approach to real estate investing, shaped by his prior career as a commercial and corporate pilot, where he logged more than 10,000 flight hours. His background in aviation instilled a precision-oriented mindset and commitment to operational excellence that he now applies to managing complex transactions and driving fund performance. He is actively involved in executing Cardone Capital’s long-term vision to scale a 100,000+ unit portfolio while delivering consistent, risk-adjusted returns to investors.
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