The 2022 campaign season coincided with these festivities, leading to the creation of "São João" themed campaign videos and playlists.
Supporters used these events to display "Faz o L" (Do the L) hand gestures and play jingles like "Cabeça Branca" during community dances. 🏛️ Context: Lula 2022 Campaign Lula o Cabeça Branca
(Saint John's Day) is one of the most important cultural festivals in Brazil, particularly in the Northeast.
"Cabeça Branca" (White Head) and "Coroa" (Elder) are affectionate terms for Lula, referencing his age and iconic white hair.
Composed by , the song became a viral anthem for the campaign. The lyrics and themes focus on: