Chi Chi London began in 1982 as a family-run design house in North London that specialized in bespoke couture for catwalks . The brand eventually shifted to mass-producing its own collections, focusing on "fashion that celebrates you" with inclusive sizing and hand-drawn prints . Key Company Milestones
Reviewers on Trustpilot and other forums have expressed mixed experiences, particularly regarding the ease of returns and customer service response times . chichiclothing.com
: Founded as a creative studio providing high-end samples for the fashion industry . Chi Chi London began in 1982 as a
: On September 8, 2023, Chi-Chi Collection Limited went into administration and its assets—including the brand and website—were sold to Reem Clothing Limited , which continues to operate the platform . Brand Values & Operations : Founded as a creative studio providing high-end
: Roughly 80% of products are manufactured in their own London-based factory to maintain quality control .