Cuso Formed To Access Prizeout Ad-tech Online

In February 2023, a coalition of credit unions partnered with Callahan & Associates to launch , a Credit Union Service Organization (CUSO) specifically designed to provide credit unions with access to Prizeout's proprietary ad-tech and the CashBack+ ecosystem. 1. Strategic Purpose of the CUSO

: Provides members with "CashBack+" offers—instant digital gift cards from national and local brands often at values 12% higher than the cash withdrawal amount. CUSO formed to access Prizeout ad-tech

: Allows credit unions to compete with major banks by offering innovative reward features that specifically target debit card spend , which accounts for roughly 90% of member transactions. 2. Core Platform Capabilities In February 2023, a coalition of credit unions

The CUSO provides a white-labeled integration directly into a credit union's online banking or core system. In February 2023