In today’s fast-paced market, growth isn't just about spreadsheets and ROI forecasts. It's about empathy, invention, and iteration. In their seminal book, Designing for Growth: A Design Thinking Tool Kit for Managers , Jeanne Liedtka and Tim Ogilvie provide a hands-on roadmap for managers to turn abstract ideas into practical, growth-driving applications.
The authors introduce ten essential tools to help managers navigate these four stages:
Not every idea is a winner. In this stage, you narrow down your concepts to those that hit the "sweet spot"—solutions that elegantly solve user problems while offering attractive profit potential.
This is the ideation phase where you envision a better future. Leveraging insights from the first stage, you brainstorm new possibilities and alternative business models to meet customer needs in novel ways.
Designing for Growth: Transforming Your Business Through Design Thinking
In today’s fast-paced market, growth isn't just about spreadsheets and ROI forecasts. It's about empathy, invention, and iteration. In their seminal book, Designing for Growth: A Design Thinking Tool Kit for Managers , Jeanne Liedtka and Tim Ogilvie provide a hands-on roadmap for managers to turn abstract ideas into practical, growth-driving applications.
The authors introduce ten essential tools to help managers navigate these four stages: Designing for Growth: A Design Thinking Toolkit...
Not every idea is a winner. In this stage, you narrow down your concepts to those that hit the "sweet spot"—solutions that elegantly solve user problems while offering attractive profit potential. In today’s fast-paced market, growth isn't just about
This is the ideation phase where you envision a better future. Leveraging insights from the first stage, you brainstorm new possibilities and alternative business models to meet customer needs in novel ways. The authors introduce ten essential tools to help
Designing for Growth: Transforming Your Business Through Design Thinking
