Did | Walmart Buy Modcloth

Walmart to sell women's apparel brand ModCloth to Go Global Retail

: Walmart aimed to use ModCloth’s expertise in specialty apparel and its loyal "millennial" customer base to better compete with Amazon in the fashion sector. did walmart buy modcloth

: While official terms were not disclosed, reports estimated the price was between $50 million and $80 million . Walmart to sell women's apparel brand ModCloth to

: The move was controversial. Many of ModCloth's core customers—who valued the brand's indie, body-positive, and feminist roots—felt the partnership with a mass-market retailer like Walmart was a betrayal of those values. The Sale and Beyond (2019–Present) on March 17

: Walmart purchased ModCloth through its e-commerce subsidiary, Jet.com , on March 17, 2017.