Analyzing audiovisual texts requires moving beyond simple spectatorship to becoming a "detective of visual language". This paper examines Gómez Tarín’s methodology, which focuses on how image and sound combine to create meaning () and a deeper resonance ( sense ). 1. Theoretical Foundation

: Analysis must account for the simultaneous performance of logos (logic/rationality), ethos (credibility), and pathos (emotional appeal).

: The communicative or educational intent behind the message. 3. Methodology: Signification vs. Sense