The protagonist is caught in a "roller coaster" of emotions, feeling out of control and unable to stop thinking about the other person.
The song's narrative follows a person who has fallen so deeply for someone that they feel like they are losing their sanity. The lyrics use "loco" (the Spanish word for "crazy") to describe this emotional state.
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The music video complements this story with high-budget visuals showing the members in surreal, oversized sets, symbolizing how their feelings have grown too big to contain. How to Listen Legally The protagonist is caught in a "roller coaster"
It explores themes of obsession , boldness , and self-expression . Rather than being a tragic story of madness, ITZY portrays it as a vibrant, colorful, and powerful experience of modern love.
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: You can watch the official music video or listen to the audio track directly.