Ethos «Real ◎»

: Cite reliable, peer-reviewed sources or reputable brands to bolster your own claims.

: Tailor your message to their specific interests and prejudices; ethos is a perception held by the listener. : Cite reliable, peer-reviewed sources or reputable brands

: To be persuasive, you must demonstrate trustworthiness , similarity to your audience, authority on the subject, and deep expertise . : Cite reliable