Goal: The Ball Doesnвђ™t Go In By Chance: Managem... Access

" Goal: The Ball Doesn’t Go in by Chance " is a management book by Ferran Soriano, the current CEO of City Football Group and former Vice-President of FC Barcelona. The book argues that success in both football and business is the result of logical planning, sound strategy, and deliberate decision-making rather than luck.

: Success requires a clear global strategy. During his tenure at Barcelona, Soriano helped shift the club's focus from being a local team to a global brand, significantly increasing revenues. Goal: The ball doesn’t go in by chance: Managem...

You can find more detailed summaries or purchase the book through retailers like Amazon , AbeBooks , or Goodreads . " Goal: The Ball Doesn’t Go in by

: Chapters focus on recruitment criteria, nurturing talent, and "hygienic remuneration" to ensure fair and motivating pay structures. During his tenure at Barcelona, Soriano helped shift

: Using Barcelona as a model, Soriano demonstrates how stadiums (through tours, ticket prices, and hospitality) and global marketing are critical revenue drivers.