: Focuses on creating appropriate substance and style for specific business and user contexts. Writing & Execution
: An ebook by Shafiq Siddiqui that highlights the demanding nature of the profession beyond just writing. Specialized Guides Content Style Guide - Today Digital guide.pdf
: A guide from Today Digital covering terminology, tone of voice, and principles for blogs and news posts. : Focuses on creating appropriate substance and style
: An ebook by HubSpot that covers buyer personas, brand consistency, and creative briefs for assets like ebooks. : An ebook by HubSpot that covers buyer
: A practical tool co-funded by the European Commission for implementing content marketing strategies.
There are several guides available in PDF format related to content creation, marketing, and specialized skills like music. Below are the most relevant ones categorized by their primary focus. Content Marketing & Strategy
: Detailed notes from the Oxford College of Marketing on buyer journeys, tactical vs. strategic content, and business growth goals.