Home Buyers Review

Large builders are offering significant perks to move inventory, including mortgage rate buydowns , closing cost assistance, and upgrades.

Cleanliness remains the #1 dealbreaker for 44% of buyers, while neighborhood quality (71%) and views (38%) are the primary dealmakers.

According to the latest National Association of REALTORS® (NAR) Generational Trends Report , the market is largely fueled by experienced, repeat buyers.

Rates have stabilized in the low 6% range , with some forecasts predicting they could dip below 6% by late 2026.

While their overall share has slipped, Older Millennials (ages 36–45) are now the highest-earning homebuyer generation, with a median household income of $132,700 .

Former high-cost metros like San Francisco, San Jose, and Los Angeles have entered undervalued territory following recent price corrections. Buyer Priorities & Negotiating Power

As the market balances, the leverage is shifting subtly toward buyers, who are no longer forced to rush decisions.