The purchase price is rarely a flat calculation and is heavily influenced by the "quality" of the agency's revenue: How Much Does It Cost to Buy an Insurance Agency?
Agencies are primarily valued based on their earnings or revenue, with multiples varying by the size and profitability of the firm. : Small Agencies : Typically sell for 4x to 6x their EBITDA. how much does it cost to buy an insurance agency
: Multiples averaged 11.4x as of late 2025. The purchase price is rarely a flat calculation