: Available on Spotify [14], SoundCloud [2], and YouTube Music [13].
refers to two major elements in the dark, industrial world of electronic artist KLOUD : the breakout 2019 single "The HIVE" [10] and the subsequent live immersive experience saga "HIVE" [1, 33]. 1. The Music: "The HIVE" (2019 Single)
In 2021, KLOUD expanded the concept into , a "dark, raw, industrial" live event series [1, 33]. KLOUD - The HIVE
Experience the dark, industrial aesthetic and high-intensity production of the HIVE world through these official clips: GEN.KLOUD - The HIVE (Official Music Video) YouTube · KLOUD KLOUD x HIVE - Los Angeles (2021) YouTube · KLOUD KLOUD - The HIVE YouTube · Tasty
: It is designed to feel "unfamiliar," leaving attendees questioning the reality of the performance and its technology [33]. : Available on Spotify [14], SoundCloud [2], and
: According to the artist, "The HIVE" represents an electronic housing case and information processing machine for drones, where each drone is controlled by KLOUD [5].
: Follow the evolution of the HIVE on Instagram or Twitter [30]. The Music: "The HIVE" (2019 Single) In 2021,
Released in July 2019 on the Lowly label [6, 29], this track established KLOUD’s signature midtempo/dark techno sound.