While the original was a pop success, the song’s legacy is deeply tied to its remixes, which helped bridge the gap between mainstream pop and the underground electronic scene.
A second video was later released in 2010 to promote the song in the United States. Directed by the creative team LEGS , this version was filmed at New York's historic Hotel Chelsea and featured more vibrant, character-driven imagery. Cultural Impact and Remixes
The music video, directed by , heavily leans into an 1980s aesthetic. La Roux - In For The Kill (Official Video)
A 2010 remix featuring a verse by Kanye West further cemented the duo's international profile. Commercial and Critical Achievement
The video features Elly Jackson driving a classic Toyota MR2 down a dark, moonlit road. A surreal turning point occurs when she encounters another version of herself standing in the road; the video concludes with her eyes glowing white as she continues to drive. While the original was a pop success, the
This dubstep reimagining by Skream was highly praised by Jackson for capturing the "dark and sparse" emotional core of the lyrics. It won "Best Dancefloor Filler" at the NME Awards and saw a 600% sales spike after being featured in the HBO series Entourage .
Frontwoman Elly Jackson described the song as being about unfiltered emotional honesty —telling someone exactly how you feel without waiting to see if the sentiment is mutual. The chorus refrain, "I'm going in for the kill," serves as a metaphor for this bold, risky pursuit of desire. Cultural Impact and Remixes The music video, directed
The single peaked at number two on the UK Singles Chart, where it remained for four consecutive weeks. In the U.S., it reached number one on the Billboard Hot Dance Club Songs chart.
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