: Maintain an ongoing Social Media Calendar with at least three posts per week to stay consistent without going overboard. Social Media Accessibility Guidelines - SUNY Brockport

: Always include captions on your videos. This ensures your content is accessible to a broader audience, including those who are hard of hearing or viewing without sound. Technical Maintenance

: Respond to commenters promptly and engage with related posts. This builds trust and encourages followers to interact with your content more frequently.

: If your reach feels low, you can reset your suggested content in Instagram's Content Preferences to refresh your feed and explore page.

: Consistency in your visual identity—including voice, tone, and specific hashtags—is the foundation of a Social Media Style Guide .

: Use the 80/20 rule to keep your audience engaged; 80% of your content should provide value (entertainment, information), while only 20% should be promotional.