Lily Kershaw - As It Seems [official Music Video] [ 2025 ]

: The song explores the release that comes with "mid-fall" and the loss of innocence through love. Cultural Impact

The official music video for by Lily Kershaw is a cinematic exploration of life’s fragility and the passage of time. Released in September 2013 as the lead single from her debut album, Midnight In The Garden , the video gained significant attention after the song was featured in high-profile TV moments, most notably the Season 7 finale of Criminal Minds . Creative Vision and Direction

Directed by , known for his work with The Lumineers and Aesop Rock , the video was filmed in a historic, century-old house located near the University of Southern California (USC). Fee’s concept avoids a literal interpretation of the lyrics, instead focusing on "steps in a lifetime" to mirror the song's existential themes. Lily Kershaw - As It Seems [Official Music Video]

: The lyrics "I took the path less traveled on" emphasize choosing an unconventional life journey.

Kershaw often describes her music as being "all about death" and heartbreak, though "As It Seems" also touches on self-discovery and the search for purpose. : The song explores the release that comes

Beyond its standalone success, the song became synonymous with emotional turning points in . It famously played during the Season 7 finale when Emily Prentiss departed the BAU and during Jennifer "JJ" Jareau's wedding. This television exposure helped propel the track to millions of streams and solidified Kershaw's reputation for "dark and haunting" folk-based pop.

: Kershaw appears throughout, often against the backdrop of the vintage house, providing a grounded, authentic presence that contrasts with the fleeting nature of the passing years. Song Meaning and Themes Creative Vision and Direction Directed by , known

: The central message—"you must find something to live for"—acts as a call to find meaning even when "darkness comes a-calling".