Made To Stick [VERIFIED]

: Use sensory information and specific examples rather than abstract language to make the idea graspable.

: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die Made To Stick

: Find the core of any idea by stripping it down to its most essential, compact form. : Use sensory information and specific examples rather