The audio is often digitally boosted to levels that can be harmful if you are wearing headphones.
It trended heavily as a "troll" link. Users would share it in comments or group chats without warning to startle their friends.
The video typically begins with a seemingly normal clip, often featuring a fashion influencer or a close-up of high-heeled shoes.
It is designed to prank unsuspecting viewers who have their volume turned up or are focused closely on the visual details. Origin and Spread
After a few seconds, the footage abruptly cuts to a terrifying image—usually a distorted face or a "jump scare" monster—accompanied by a deafeningly loud, high-pitched scream.