Marketing is no longer just "selling and advertising." In both study and practice, it is defined as the process of creating, communicating, and delivering to customers to manage profitable relationships.
Online vs. offline, direct sales vs. retail partners.
Centers on "Customer Centricity"—solving a specific pain point for a target group. 2. Strategic Analysis (The Starting Point)
Providing value-added information instead of "interruptive" ads.
Using Big Data to predict consumer behavior.
Focuses on the "Exchange Principle" and Maslow’s Hierarchy of Needs.
Marketing is no longer just "selling and advertising." In both study and practice, it is defined as the process of creating, communicating, and delivering to customers to manage profitable relationships.
Online vs. offline, direct sales vs. retail partners.
Centers on "Customer Centricity"—solving a specific pain point for a target group. 2. Strategic Analysis (The Starting Point)
Providing value-added information instead of "interruptive" ads.
Using Big Data to predict consumer behavior.
Focuses on the "Exchange Principle" and Maslow’s Hierarchy of Needs.
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