[mv] Red Velvet - Power Up.mkv -

The specific phrase "work hard, play hard" was inspired by advice given to the group by SM Entertainment founder Lee Soo-man during a company workshop. Visual Symbols and References

A shot of scooping watermelon is a subtle nod to their early summer hit. [MV] Red Velvet - Power Up.mkv

The music video for by Red Velvet , released on August 6, 2018, is a high-energy summer anthem that serves as a direct thematic successor to their 2017 hit, "Red Flavor" . It blends a vibrant "Red" concept with a retro, 8-bit arcade aesthetic and a deeper message about modern work-life balance. Core Theme and Storyline The specific phrase "work hard, play hard" was

An electropop track featuring heavy chip-music (8-bit) elements and a "big beat" rhythm. It blends a vibrant "Red" concept with a

Scenes of the members playing with miniature versions of themselves or fruit echo the visual style of this era.

Building on "Red Flavor" , each member is again associated with a fruit: Irene (watermelon), Yeri (grape), Joy (kiwi), Seulgi (pineapple), and Wendy (orange).