New Drop New York -

Official live streams are available on sites like TimesSquareNYC.org or BallDrop.com , which also lists dozens of private party options for live viewing. Official Times Square New Year's Eve Event Lineup Announced

Events like THIS IS NYC: The Link Up or Friends In Fashion are where designers and influencers often debut new "capsule" collections. The Ultimate "Drop": Times Square New Drop New York

The webcast typically begins at 6:00 p.m. ET on December 31st. Official live streams are available on sites like

The most famous "drop" in the city is the . New Drop New York

Events like El Souq at Industry City function as massive drop-style marketplaces for independent SWANA and South Asian brands.