OnePlus leveraged its online-first model through Amazon to position the as a "flagship killer" at a competitive price point: Amazon India touts OnePlus 5 'exclusive' - CNET
: Before the phone even went on sale, it crossed one million "Notify Me" requests on Amazon India.
: Early access was granted exclusively to Amazon Prime members starting at 4:30 PM on June 22, with the open sale following on June 27.


