Is Crisishd | Our Brand

Directed by Rachel Boynton, the original film is a critically acclaimed documentary that follows American political strategists from the firm —including high-profile consultant James Carville—during the 2002 Bolivian presidential election.

is a phrase that primarily refers to a 2005 documentary and its subsequent 2015 fictional film adaptation , both of which examine the influence of American political consultants on foreign elections. The 2005 Documentary Our Brand Is CrisisHD

The film documents how U.S. marketing tactics, including smear campaigns and focus groups, were used to help Gonzalo Sánchez de Lozada (Goni) win the presidency despite widespread unpopularity of his policies. Directed by Rachel Boynton, the original film is

It serves as a cautionary tale about the export of American-style "politics as blood sport" and the often disastrous social and economic consequences for the countries involved after the consultants leave. The 2015 Feature Film including smear campaigns and focus groups