For a more contemporary look at how people buy appliances today, you might find these research areas equally compelling:
An interesting and foundational paper on this topic is by Joseph Barry Mason and Mayer L. Mayer, published in the Journal of Marketing . people who buy appliances
: A 2025 empirical study on Indian consumers noted that wives predominantly influence home appliance purchasing decisions (37.6%), followed by children and then husbands. For a more contemporary look at how people
Consumers make their homes smarter, with a focus on security such as those from ScienceDirect
: Recent studies, such as those from ScienceDirect , show that energy efficiency has become a primary driver for modern buyers, though this interest varies significantly by region and perceived long-term cost benefits.