Plenti Best Buy -

Best Buy has significantly expanded its content strategy through the launch of , a 70,000-square-foot facility dedicated to producing bespoke video content for its own channels and partners. This shift aims to move the brand from "expert advisors" to a hub for "discovery and possibility" under its new tagline, " imagine that ". Content Ecosystem & Platforms

: The Best Buy app now features a Discover tab and a " Shop with Videos " experience, offering personalized video content and tech tips. plenti best buy

: Launched in April 2025, this platform allows influencers to create curated shoppable storefronts on BestBuy.com and earn commissions on sales. Best Buy has significantly expanded its content strategy

: This retail media network uses first-party shopper data to reach audiences on social media through targeted video feeds and timelines. Key Content Categories : Launched in April 2025, this platform allows