Critics credit the track with reintroducing drill music—originally from Chicago—into the mainstream through a unique Brooklyn lens.
The official music video, directed, produced, and edited by , was released on May 28, 2019. It captures the raw energy of Pop Smoke's native Canarsie, Brooklyn, through several key elements:
The video begins with a group of young men reciting the names of individuals who are either deceased or incarcerated. Pop Smoke Welcome To The Party [Shot By Goddygoddy]
The song quickly evolved from a local New York anthem into a mainstream phenomenon, eventually being certified Platinum by the RIAA.
career was tragically cut short in early 2020, but "Welcome to the Party" remains a foundational pillar of the Brooklyn drill movement and his lasting legacy as a cultural icon. The song quickly evolved from a local New
Its popularity led to official remixes featuring major industry names like Nicki Minaj and UK grime pioneer Skepta .
Director Goddygoddy utilized "sci-fi" special effects that make Pop Smoke appear to teleport across Brooklyn, enhancing the track's chaotic and intense energy. " released on April 23
"Welcome to the Party," released on April 23, 2019, served as the explosive introduction of Pop Smoke and the Brooklyn drill sound to the global stage. Produced by UK-based producer 808Melo , the track's dark, bass-heavy instrumentation paired with Pop Smoke's hauntingly deep baritone created an immediate viral sensation. Pop Smoke reportedly wrote the lyrics in his bedroom in just 30 minutes, using a beat he found while browsing YouTube. The Music Video (Shot by Goddygoddy)