Programmatic Buying Definition <LATEST>

Advertisers use a Demand-Side Platform (DSP) to automatically bid on that space if the user matches their target criteria.

While the page loads, the publisher puts the available ad space up for auction on an Ad Exchange . programmatic buying definition

A one-on-one deal between an advertiser and a publisher that skips the auction but keeps the automation. you minimize "wasted" impressions

By targeting specific audiences rather than broad sites, you minimize "wasted" impressions, making your budget work harder. making your budget work harder.