Uses data to reach specific audiences based on demographics and behavior.
Risk of ad fraud or placements on low-quality sites without proper safety filters.
A one-to-one deal where the buyer and seller negotiate a fixed price (CPM) for a guaranteed number of impressions, bypassing the auction process.
Real-time auctions ensure competitive pricing for every impression.
An invite-only auction where high-quality publishers offer premium inventory to a select group of advertisers.
Automates manual workflows, saving time and reducing human error. Requires technical expertise to manage complex platforms.
An open auction where ad impressions are bought and sold instantly as a user loads a webpage. It is generally the most common and cost-effective method.
Software used by publishers to manage, sell, and optimize their available ad space.