The Official Music Video , directed by , reinforces the track's "steamy" and "NSFW" reputation:

: The song is built around the iconic "bed creak" sample from the Lil Jon-produced track "Some Cut" by Trillville.

Experience the official visual representation of the track here: Russ - BEST ON EARTH (Feat. BIA) (Official Video) ft. BIA YouTube• Nov 5, 2019

: The video garnered hundreds of thousands of views within its first 24 hours and solidified the track's status as a "bop" for nightlife environments.

: While ostensibly a "love song," Russ has noted the track was inspired by feelings of being misunderstood by his team and the media. The final lyrics explore themes of sexual confidence, luxury travel (referencing Mykonos and Japan), and mutual attraction. Commercial Impact and Viral Success

: Released as the fourth single from Russ's fourteenth studio album, Shake the Snow Globe (2020), it helped the album debut at No. 4 on the Billboard 200. Visual Identity