How to Develop a Content Strategy: A Step-by-Step Guide | Coursera
: High-performing "evergreen" content should be refreshed every 6–12 months to remain accurate and relevant. task.l3mtezMad4--2.rar
: Review your existing materials to identify gaps or high-performing topics. 2. Core Principles: The "5 Cs" How to Develop a Content Strategy: A Step-by-Step
: Decide if the content should be a blog post, video, whitepaper, or social media series. task.l3mtezMad4--2.rar
: Organizations like Hootsuite recommend planning themes and scheduling posts in advance to maintain momentum.
Once the strategy is set, focus on the logistics of creation and distribution:
: Focus on solving the user's problems rather than just selling. 3. Execution and Planning