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Media consumption is now a social activity rather than a solo one.

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Today’s media diet is dominated by vertical, high-engagement feeds. Media consumption is now a social activity rather

Short-form video is the primary source of news and trends. media must be mobile-first

Younger audiences are increasingly conscious of the messages behind the media.

There is a high demand for diverse casting and inclusive storytelling.

They support brands and creators that align with their social values.