It uses Honesty (admitting it’s expensive), Involvement (asking you to imagine the library), and Justifying the Purchase (calculating the ROI based on your hourly rate).
To create a piece based on The Adweek Copywriting Handbook by Joseph Sugarman, you should focus on the concept of the : every sentence exists solely to make the reader want to read the next one . The Adweek Copywriting Handbook The Ultimate Gu...
How this piece uses Sugarman’s principles: It uses Honesty (admitting it’s expensive)