The Laws Of Brand Storytelling: Win--and Keep--... (2024)

is a marketing guidebook by Ekaterina Walter and Jessica Gioglio. Published on October 15, 2018, by McGraw-Hill , the book provides a structured framework for building emotional connections with consumers through narrative. Core Framework: The Six Laws

: Guides brands in sourcing stories through actionable intelligence and looking beyond the obvious.

: Successful brands win business by winning hearts and minds first, prioritizing humanized conversations over traditional advertising. The Laws of Brand Storytelling: Win--And Keep--...

: Emphasizes the need for a strategic blueprint and collaborative efforts.

: Focuses on defining the brand's identity. Key sub-laws include: The Purpose Law : Establishing the "why" behind your brand. is a marketing guidebook by Ekaterina Walter and

: Using visual elements to support the narrative.

: Ensuring the story remains true to the brand's roots. : Successful brands win business by winning hearts

: Concerns selecting the right platforms and formats to deliver narratives for maximum effect.