: He identified only two essential functions for any enterprise: marketing and innovation . All other functions are merely costs.
Originally developed as a 12-day training program for 3M China, the book includes application tools and practical guidelines for implementing Drucker’s concepts within an organization.
: The concept of planned abandonment , where a company must stop doing what is no longer productive to free up resources for the future. The Strategic Drucker: Growth Strategies and Ma...
by Robert Swaim is a comprehensive synthesis of Peter Drucker’s views on strategy, distilled from his 39 books and thousands of articles. Swaim, a former student and colleague, organizes these insights into a practical guide for achieving both organic and external business growth. Core Strategic Concepts
The text is structured to guide readers through Drucker's "Strategic Thinking Process": : He identified only two essential functions for
: Drucker famously argued that the only valid purpose of a business is to create a customer .
: Understanding why growth is a necessary objective for survival in a non-buoyant economy. : The concept of planned abandonment , where
: Common management mistakes that lead to failure.
