24kgoldn, Lil Tecca - Prada (official Video) [ 2026 ]

Memorable moments include 24kGoldn leading a posse of teenagers on a quad bike through the mall and a comedic chase sequence involving mall security.

The narrative borrows heavily from the 2000s cult classic film Superbad , following the duo as they navigate a suburban mall.

While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact 24kGoldn, Lil Tecca - Prada (Official Video)

The video features 24kGoldn and Lil Tecca causing chaos in a suburban mall while dressed exclusively in .

John Tashiro served as both the director and director of photography, creating a retro Y2K-inspired aesthetic. Memorable moments include 24kGoldn leading a posse of

"Prada" was produced by a powerhouse team including , Cxdy , Humblebee , and Ovrcz .

The song came together naturally while Lil Tecca was working on We Love You Tecca 2 with Internet Money; 24kGoldn joined the session and they recorded two tracks, choosing "Prada" for release. Song Context & Chart Impact The video features

The storyline begins with the pair attempting to pick up girls unsuccessfully while dressed in surprisingly "nerdy" Prada outfits, eventually transforming into confident "ballers" as they flex their luxury gear.