Most Viewed -

To achieve high view counts in 2026, research from Buffer suggests the following optimal posting windows:

: The single best time is Sunday at 9 a.m. , while the most consistent high-engagement window is between 6 p.m. and 11 p.m. . Most viewed

: The most-liked post is the announcement of Chadwick Boseman's death , which has over 6 million likes . To achieve high view counts in 2026, research

: The " Baby Shark Dance " by Pinkfong remains the most viewed video in history, with over 16 billion views . : Saturday is considered the best day to

: Saturday is considered the best day to post, closely followed by Monday.

: Lionel Messi's carousel post celebrating Argentina's 2022 FIFA World Cup win is the most-liked post, with over 75 million likes . In terms of Reels, actress Deepika Padukone set a record in late 2025 with a Reel hitting 1.9 billion views .