As the track progresses, the abrasive production softens to reveal Rihanna’s underlying hurt, culminating in the admission that she doesn't want to care anymore.

The beat was primarily produced by Hit-Boy , who developed the original track during the early Anti recording sessions. Travis Scott is also credited as a producer, contributing to the song's "trap-heavy" influence.

Critics often describe the track as dark, sparsely layered, and bouncy, featuring "lo-fi bass" and "electro-soul minimalism". Original 'Woo' Beat by HitBoy from ANTI Sessions

While Rihanna leads the track, Travis Scott provides uncredited, distorted background vocals—most notably the repeating "woo" ad-libs that give the song its name. Lyrical Themes & Sound

The song features a powerhouse lineup of collaborators that shaped its distinctive industrial sound:

"" is a gritty, experimental standout from Rihanna’s eighth studio album, Anti (2016). Characterized by its heavy distortion and chaotic energy, the track represents a departure from her polished pop roots, leaning into a "futuristic robo-R&B" aesthetic. Production & Collaboration

Lines like "I bet she could never make you cry / 'Cause the scars on your heart are still mine" highlight a sense of emotional ownership over a past lover.

The writing credits are extensive, including The Weeknd (Abel Tesfaye) , The-Dream , Jeremih , and Travis Scott .